Will Joske

Director (ANZ)

Will Joske
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Will is based in Australia where he brings value to BIM Academy clients with his strategic consulting and insightful collaboration techniques, motivating people and organisations to make positive change. Throughout his career, Will has delivered training and bespoke education development, and is currently deeply involved in training for Australia’s VET (Vocational Education and Training) sector with Swinburne University of Technology.

How would you summarise your current role?

I have a unique position within the BIM Academy network. Firstly, I work in Australia and collaborate with my BIM Academy peers as each project presents its unique resourcing needs.

My value to clients lies with strategic consulting and collaborating with people who are motivated to make change for the better – for themselves professionally and their organisation.

Throughout my career, I have had roles in skills development, education and training. I am now deeply involved in training for Australia’s VET (Vocational Education and Training) sector with Swinburne University of Technology and my mission to help build digital literacy in our industry. I bring this same focus to our BIM Academy clients.

BIM is communication, problem solving and letting people excel in their own profession.

What inspires you?

Giving other professionals the language and working concepts they need to apply BIM to their context.

Working with others – finding likeminded and talented people and helping them along their journey.

Learning more at every step. Each project and each interaction is an opportunity to listen and learn more about our industry, its challenges and opportunities. It also teaches the importance in balancing future led thinking and what is achievable in the here and now.

What do you believe are the current challenges in our industry and how can we overcome them?

Extending Digital Literacy to those in the industry who can provide greater influence and change. In Australia, there’s a lot of sharing of knowledge amongst the already converted and the ability for the supply chain to use BIM for its own benefit has been slowly growing. When we look past the tier 1 projects and organisations, we are still held back by a lack of knowledge from the client and FM side of the equation. Bringing structured and consistent approaches to BIM in project procurement will have an enormous impact on our industry.

What’s going to be the next big thing for the digital built environment?

What I would really like to be the next big thing would be an end to overinflated language and marketing around technology. Digital Twin would have to be the most over-used and abused term over the last two years. But it follows a long history of the Jargon Horse put before the BIM Cart. Our digital future depends on the very unsexy notion of defining, creating, managing and updating data. If only it looked more like a robot controlling a drone, it would get more airplay!

What is the best book you’ve ever read?

All-time favourite – as a recovering Architect, The Pillars of the Earth by Ken Follet would have to be it. An epic story entwined with detailed descriptions of cathedral building in the medieval times.

Recent favourite – Talking to Strangers by Malcolm Gladwell. I will no doubt read this again soon as it contains so many fascinating lessons on truth default theory and how people’s behaviour can present a different picture to what is going inside them – and more. Books are like a podcast that you hold in your hands. What an age we live in…!