David Greenwood

Professor of Construction Management

David Greenwood
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David is an industry-facing academic, specialising in construction industry transformation, responsible for driving the research agenda for BIM Academy. David was an original co-founder of BIM Academy and part of the academic side of the joint venture, which he now serves as a director. He is a professor at Northumbria University where his main areas of research include the uptake of Building Information Modelling, construction supply chains and their organisation, management, and contractual administration.

How would you summarise your current role?

An industry-facing academic specialising in construction industry transformation. I am particularly interested in the uptake of ICT in construction and am an active promoter of initiatives that promote better practice in the industry. I have authored over 150 publications, including several textbooks and have held research funding from the EPSRC, AHRC, UK and international government agencies.

What inspires you?

Beauty and wisdom (probably in that order)

What do you believe are the current challenges in our industry and how can we overcome them?

The biggest challenge in the industry is changing its image. That will change when we get the right people. Conversely, more of the right people will come when the image improves. So, we have to work on both sides of that equation at the same time.

What is your proudest moment?

Seeing my own children recently become parents themselves. They are great parents and I hope I played a role in that.

What added value do you bring to your projects?

First of all, enthusiasm; and I hope some degree of experience and ability to back that up.

What’s going to be the next big thing for the digital built environment?

Industry, Innovation and Infrastructure is one focus of the United Nations’ Sustainable Development Goals, and others, such as Sustainable Cities and Communities, Good Health and Well-being, Clean Water and Sanitation, Affordable and Clean Energy, and Responsible Consumption and Production relate to it. The next big thing will be how we accommodate these in the way we work.

What is the best book you’ve ever read?

Impossible to name just one. Work related: The one I find myself recommending most often is Rebuilding Construction by Michael Ball. Non-work: Too difficult. Anything by William Boyd, Robert Harris, Henning Mankell or Umberto Eco

Name a project you wish you had worked on and explain why.

Hinkley Point C Power Station, which I visited recently. It is highly digitally-enabled and its sheer scale is jaw-dropping.